Welcome to the blog

Have you set your marketing event calendar yet?

The life of a marketer can be stressful. You’ve got tons on your plate and a lot riding on your productivity.

A lot of market research has come out this past year about what brand trends are working and what’s not.

Brands do not stand still. They grow, evolve and change. That’s a good thing.

Managing a brand can be challenging. There is so much competition today and the stakes are high.

Altima: What’s in the name? Everything. I almost launched the company under the name Bayside Creative.

To scale your in-house creative team, or hire an agency? Have you wrestled with this question? It doesn’t have to be an either-or decision.